Home News Folk’s Karl Waters Becomes Fifth Irish Juror for Cannes Lions 2021

Folk’s Karl Waters Becomes Fifth Irish Juror for Cannes Lions 2021

Another Irish judge, Karl Waters, has been appointed as a shortlist juror for this year’s Cannes Lions.

Waters is creative partner with Folk Wunderman Thompson and he joins the Brand Experience & Activation Lions shortlisting jury. He is the fifth and final Irish judge to take part in jury for this year’s advertising festival which will once again take place virtually.

“I’m delighted to be a judge at Cannes this year, the festival I always look to for inspiration. The Brand Experience & Activation category has produced some truly incredible work in the past, I’m sure this year will be no different,” says Waters.

This is the first time Ireland has three awarding jury members and two shortlisting jury member  who will be joining the stellar line-up of global experts selected to award the world’s very best creative work and benchmark excellence this June.

The four other Cannes Lions jury members from Ireland are Carol Lambert, board creative director, Publicis Dublin who joins the Industry Craft Lions awarding jury;     Emma Sharkey, chief strategy officer, Rothco part of Accenture Interactive. joins the Radio & Audio Lions awarding jury and Rory Hamilton, chief creative officer, Boys + Girls who joins the Film Craft Lions awarding jury. Meanwhile Damian Hanley, creative director, In the Company of Huskies, Dublin, joins the Film Lions shortlisting jury.

According to Charley Stoney, CEO, IAPI: “We are delighted that five of the jurors IAPI proposed from Ireland have been selected for Cannes Juries. This announcement supports IAPI’s ambitious strategy to promote Ireland as a Centre of Excellence for the Commercial Creativity sector at home and abroad.  The recent launch of IAPI’s unique platform, Ireland: Where Creative is Native last November showcases the power and capability of Irish creativity to the wider world and, now it looks as if that wider world is taking notice.”

The Institute of Advertising Practitioners in Ireland (IAPI) is the official Irish representative for Cannes Lions International Festival of Creativity and through this relationship were able to nominate Irish industry figures for inclusion in the juries this year.

Simon Cook, managing director, LIONS adds:  “It’s hugely exciting to welcome this formidable line-up of experts, who will unite across time zones and backgrounds, representing the full scale of our industry. Each year, our juries grow more diverse, which is part of our commitment to appoint outstanding talent from right across the breadth of our global community.”


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