Eoin Corrigan has been appointed as head of strategy with MediaCom, a new role within the GroupM agency in Ireland.
Corrigan was previously business director with MediaCom and his new role will see him work directly with clients to develop innovative media strategies, as well as guiding the strategic direction and thinking within the agency.
Eoin will also be responsible for ensuring that strategy and planning skills are embedded across the agency and inherent in the culture at MediaCom, as well as ensuring that strategy and planning inputs to new business pitches are innovative and insightful.
Prior to joining MediaCom, Corrigan worked for Carat in account management and also spent two years working as a trader with Dentsu Aegis Network.
According to Ed Ling, chief growth and operations officer, MediaCom Ireland: “MediaCom is delighted to appoint Eoin Corrigan as out first ever head of strategy. In his new role, he will be integral to shaping our strategic approach in relation to a wide range of areas. Eoin will be responsible for leading the strategy for the MediaCom team as we continue to provide market-leading solutions to our clients.”
“I am extremely proud of the work we do at MediaCom to drive growth for our clients and taking up the position of Head of Strategy is a new exciting chapter in my MediaCom journey. As Head of Strategy, I will be working closely with the local planning teams and global strategy network, encouraging them to take a step back and see the bigger picture while helping to identify and maximise new areas of growth for brands to increase return on marketing investment,” adds Corrigan.