Sky’s popular on-demand streaming service NOW TV has rebranded as NOW. The new rebrand has been accompanied by a new brand identity, look and feel.
A new nationwide campaign to promote the new branding will kick off on March 26th and will run across TV, digital and OOH.
According to Sarah Jennings, marketing director, NOW: “We’re very excited to reveal our new NOW brand identity which connects world-class quality entertainment with brilliant simplicity. We’re even more thrilled to see our NOW brand identity on the streets of Dublin, thanks to our recent NOW dublinbikes partnership.”