IAPI has completed its accreditation process for pitch consultants and published details of all successful applicants.
In February this year, IAPI undertook their biennial review of pitch consulting companies and individuals. Consultants were asked to apply for accreditation and provide detailed information on their expertise, processes, evaluation methodology, technology and research tools and confirm their agreement and adherence to the latest IAPI Pitch Guidelines which were published earlier this year and are also supported by the Advertising Association in Ireland (AAI) and The Marketing Institute of Ireland (MII).
Being accredited by IAPI is an important consideration for pitch doctors wanting to provide services in the Irish market according to CEO Charley Stoney. “By working to an agreed set of pitch guidelines, there is clarity around the process and this helps marketers and agencies alike,” she says.
“Pitch Consultants exist to help you to make the best decision for your business, and all IAPI accredited consultants conform to a set of quality standards and benchmarks to help you choose the right agency.”
The 2021 IAPI Accredited Consultants are:
- Agency Assessments
- Brophy Media Consulting
- Ebiquity Marsh
- Fiona Scott
- Ignite Digital
- Observatory International
- Open Communications
- Pink Salmon
- More information on each consultant can be found here and, to complement this list, IAPI also provides a complete resource hub for pitches on iapi.ie.