INM has launched a new online price comparison and switching website called Choosy.ie.
The new website will initially offer consumers access to information about utility companies as well as the facility to switch their provider. Then, next month, the company will add telecommunications providers to the offering, including those providing broadband, mobile and land line services.
“The Irish Independent is one of Ireland’s most trusted brands, steeped in a history of interpreting complex issues in an unbiased manner. The INM team decided to tackle the intricate world of consumer services and spread the power of switching to unlock better value and service for Irish consumers,” says CEO of Independent News and Media, Marc Vangeel.
The new online offering was created by INM’s Start-up Studio and it sits alongside other digital offerings including Cars Ireland and Adfront.
As part of the build-up to the new website’s launch, the Dublin-based market research form Amarach was commissioned to gain an insight into consumer attitude towards switching.
“Choosy.ie was developed based on research that explored the power of a trusted information source to help consumers unlock the savings available to them,” says Gerard O’Neill of Amarach.