The Big Save is all about the value for the McMaster family. They’ve switched from their regular supermarket to shop at Lidl for the last 4 weeks saving a massive £246.
Our new Lidl NI campaign The Big Save showcases the quality, range and value of Lidl. Our first TV ad shows the whole McMaster family enjoying a proper sit-down Roast Dinner. With 100% Northern Irish Beef, Fresh Salmon and a mouth-watering array of vegetables there really is something for everyone!
The activity will run on TV, VOD, Radio, digital, social media and instore-POS, beginning 9th March.
Creative Director: Chris Lyttle
Designer: Glenn Irwin
Copywriter: Luke Hanley
Account director: Theresa McLaughlin
Account Manager: Cathair McLaughlin
Production house: Merlin Productions