Kyla O’Kelly, a director of the Javelin Group has been appointed to the board of the Advertising Standards Authority for Ireland (ASAI).
The board of the ASAI is responsible for managing the business of the organisation and for drawing up and implementing the Code of Standards for advertising and marketing communications in Ireland.
O’Kelly’s role within Javelin Group includes working on the overall agency direction and vision while also overseeing the business of several key clients. Alongside brand communications and advertising output, she is a strong advocate of data-led customer experience strategies that fuel customer satisfaction and revenue growth and is a firm believer in the power of great creative ideas that inspire and change consumer behaviour. She is also a director of Young Social Innovators (YSI) a charity which works to deliver social innovation training and inspiration through enabling projects with young people in schools across Ireland. Prior to Javelin, she lived and worked in Brussels training at the European Commission, followed by a communications role at an independent EU public affairs conference specialist. A graduate of Trinity College Dublin, Kyla is a mother of two and lives in Dublin.
“We’re delighted to welcome Kyla to the board of The ASAI. She brings a wealth of experience and industry insights from her career to date and illustrates the high calibre of talent contributing to the ASAI’s Board. On behalf of myself, our Chairman Sean O’Meara and the ASAI Board, we would like to wish Kyla every success in her new role,” says Orla Twomey, chief executive of the ASAI.
The Advertising Standards Authority for Ireland is financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications that is advertising, promotional marketing and direct marketing. The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’.
