Home News Irish Radio Industry Pays Fitting Tribute to Gay Byrne

Irish Radio Industry Pays Fitting Tribute to Gay Byrne

At 12pm today, the Irish radio industry paid a fitting and heartfelt tribute to broadcasting legend Gay Byrne, who sadly passed away earlier this week.

To mark the broadcaster’s passing, the Independent Broadcasters of Ireland worked with the Dublin-based agency Boys and Girls to create a radio ad  that  was both fitting and respectful while acknowledging his immense service to the Irish broadcasting industry down through the years.

Rest in Peace, Gay Byrne


Client: Lisa Ní Choisdealbha, Executive Director, IBI

Agency: Boys + Girls, Dublin

ECD: Rory Hamilton
Creative Directors: Mark Tuthill
Senior Art Director: Udi Ovadia
Senior Producer: Sarah Chadwick
Account Director: David Carter
Account Manager: Hannah Hewetson
Retouching: Maxi McDonnell
Studio: Cian Booth, Simon Ross

Photography: Leo Byrne
Composer: Denis Kilty
Sound Studio: Mutiny
Voiceover: Cathy Belton

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