As the countdown to the Rugby World Cup in Japan continues and interest in all matters rugby starts to pique again in the run up to the Autumn friendlies, Energia has announced details of its new rugby communications campaign called “The Power Behind Positive Energy” with the help of Energia ambassadors and Irish rugby legends Ronan O’Gara and Shane Horgan.
The energy supplier recently announced its sponsorship as Official Energy Partner of Irish Rugby as well as title sponsorship of the Energia All-Ireland Leagues and fans can look forward to seeing the new campaign in August.
Over the coming season, Energia’s campaign will unveil how fans can have a positive impact on rugby teams across the board. According to the company, players of all levels often speak of the boost fans can make to their mindset on the pitch, and the #PositiveEnergy campaign is rooted in the insight that any team can harness the positive energy of fans to help power them to success.
When the campaign kicks off in a few weeks’ time the #PositiveEnergy message will be evident across TV, Radio, Social and Digital media and will put Energia front and centre as The Power Behind Irish Rugby.
With recent sponsorship of the Energia All-Ireland Leagues for both Men and Women, ongoing Title sponsor of Energia Park and Official Energy Partner of Leinster Rugby, Energia has made a substantial investment in Irish rugby in recent years.
According to Gary Ryan, Managing Director, Energia Customer Solutions: “We are excited to launch our new Energia rugby campaign which champions the unwavering support of Irish rugby fans, the breadth of the nation. We see fans play a vital role in the success of the team through their continuous positive energy and support. When players and teams harness the positive energy of their supporters, they can achieve anything. We have an exciting season ahead and we’re looking forward to supporting the rugby community as we compete nationally and internationally.