The Dublin-based agency The Public House has rolled out a pan-European campaign for Unilever as part of the company’s tie-up with deliveroo to deliver ice-cream to customers.
Unilever’s ice-cream division includes brands like Ben & Jerry’s and Magnum and The Public House was appointed by Unilever to identify how best to launch this initiative across Europe, handling all activations, social and digital content.
Under the core idea of ‘Ice Cream Always Delivers’, The Public House designed and developed a campaign that was built around a typical deliveroo bike, modified with a traditional Ice Cream Van siren.
The initiative rolled out in four European cities this summer, with the intention of scaling it further to roll out in key cities, including Dublin. The Public House was the strategic and creative lead on this project delivering a range of assets for activation, social and digital content.
According to Colin Hart, founder and creative director: “We’re thrilled to have been able to deliver such an unexpected idea for this brief. Obviously apart from all the disappointed children around Europe, we think this idea will really capture imaginations.”