Su Duff is joining Wide Eye Media as the company’s new marketing & research director working across both Wide Eye Media and Wide Eye Outdoor.
One of the best-known figures in the industry, she joins from the Association of Advertisers in Ireland (AAI) where she was head of business development. During her time with the AAI, she created and implemented an annual marketing, member services and business development strategy including the #AAIToolkit seminar series, AAI Panel of Experts Forum, Access network for members, the Advertising Barometer in conjunction with Nielsen, as well as a library of videos and publications measuring the financial return from marketing and advertising.
Previously, she was director of the Outdoor Media Association (OMA) & JNOR, head of marketing communication/client services for the IDMA and held management positions with JCDecaux and Penneys Primark. She also worked on a number of in-house contracts for the likes of MCCP, MCI Ovation and CMRF Crumlin.
Wide Eye Media delivers interactive, high impact advertising to 108 cinemas on the island of Ireland and a conversion service to easily adapt commercials for cinema. Wide Eye Outdoor offers a number of fully integrated Digital Out Of Home networks, with the ability to deliver targeted, dynamic campaigns across cinemas, shopping centres, gyms and pubs.