McDonald’s is the new sponsor of RTÉ 2FM’s Breakfast with Doireann & Eoghan, the new breakfast show hosted by Doireann Garrihy and Eoghan McDermott which broadcasts on weekdays from 6am to 9am.
The sponsorship was brokered by Core Sponsorship and will run for 12-months and includes 50 x 10-second sponsor credited stings per week, 31 x sponsor credited promotional spots across the 2FM schedule and a podcast and homepage sponsorship.
According to Tara Farrell, Commercial Solutions Manager, RTÉ Media Sales: “2FM’s new schedule continues to be a proven draw for brands wishing to target 2FM’s 165,000 15-34-year-olds* and when a global brand such as McDonald’s signs up to a five-week-old breakfast show you know you are doing something right! We are super excited to bring McDonald’s new national breakfast show sponsorship to life.”
“We are delighted to partner with the very talented Doireann and Eoghan on the all new RTÉ 2FM Breakfast show. McDonald’s now has a wider breakfast menu than ever before in Ireland so reminding consumers about the quality Irish ingredients that go into our great tasting breakfasts and coffees has never been more important. Radio allows us to be extremely contextually relevant during this day-part so we are confident this partnership is a great fit for the brand,” adds Jennifer Power, Senior Media & Marketing Manager, McDonald’s UK & Ireland.