The Irish Times will publish its first ever glossy beauty magazine in September.
Called The Future of Beauty aims to be an informative, educational and insightful look at the world of aesthetic and clinical beauty helping readers to navigate the vast array of treatments and procedures now available in this fast-changing industry.
The magazine will be packed with over 40 pages of features from editor Edel Morgan, beauty writer Laura Kennedy and contributor Liz Dwyer and is the perfect advertising forum for beauty and cosmetic houses, clinics and service providers.
Media Solutions Director Eimear Moran commented: ‘The magazine is perfectly placed to connect with Irish Times readers, 280,000 of whom are self-confessed style and beauty lovers. In addition, 92% of readers are more likely to care about innovation in cosmetics and 42% more likely to only use good quality toiletries.’
The publication on Wednesday, September 4th coincides with a two-day Future Beauty event in the RDS, Dublin on September 7thand 8th – the first of its kind in this country to be aimed at consumers- which will look at the latest cutting edge developments across a range of invasive and non-invasive treatments for a variety of medical and cosmetic issues.