Home News FMI Forges New Marketing Partnership with Virgin Media Business

FMI Forges New Marketing Partnership with Virgin Media Business

Pictured: Russell McQuillan, National Sales Manager of Virgin Media Business, Paul Farrell, Vice President of Commercial of Virgin Media, Nicola de Beer, Managing Director of FMI and Aidan D’Arcy, Director of Virgin Media Business. (Photographer: Julien Behal)

Virgin Media Business has formed a strategic marketing partnership with FMI, the largest and leading independent field marketing company in Ireland, to promote its business offerings in the Irish market.

Under this new agreement, FMI will be the sole provider of out-sourced field sales for Virgin Media Business in Ireland. FMI currently provides a range of marketing solutions for companies operating in the FMCG, consumer electronics, drinks, DIY, hospitality, NGO, utility and telco sectors and has offices in Dublin, Cork and Belfast.

“By partnering with FMI, we’ll be able to deliver exciting new best-in-class field and marketing experience for each new business customer. This agreement marks a significant step for Virgin Media Business as we expand our operation to more towns and cities across Ireland and grow our business in new directions,” says Aidan D’Arcy, director of Virgin Media Business.

Nicola de Beer, managing director of FMI adds: “We’re excited to be selected by Virgin Media Business as their preferred marketing partner. We at FMI feel that Virgin Media Business is becoming increasingly more popular, especially among startups and SME’s. Together with Virgin Media Business, we hope to become the number one team.”


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