Journal Media and Cadbury have teamed up to make Christmas to reward people who comment on the website with prizes of Cadbury hampers and One4All vouchers.
The activation, which was planned by Carat Ireland, is part of Cadbury’s overall Christmas campaign which gives people the chance to be a Secret Santa and secretly send Cadbury chocolate to their loved ones.
Ria Rianti, Brand Manager at Mondelez International said: “We are so excited to be launching the Cadbury Secret Santa campaign in conjunction with The Journal! We believe it will be the perfect destination for family fun this Christmas. Secret Santa has become a really popular ritual among friends, family and colleagues at Christmas time and Cadbury are delighted to be able to help people across the nation to follow their generous spirit!”
Niamh Baker, Account Director at Journal Media added: “TheJournal.ie is renowned for its highly engaged community of readers. This campaign encourages the act of kindness through written word and allows Cadbury to spread moments of generosity amongst our 430,000 daily readers in a new and unexpected place. This fun, festive activation aligns with our goal of pioneering new ways to enable brands to engage with our readers.”