Kinetic has teamed up with Coca-Cola and MediaCom to paint Ireland red this Christmas season. Working with creative agency Hogarth and Digital Out of Home production specialist, DOOH.com, to spread the Christmas spirit through Coca Cola’s creative OOH campaign, which will be officially launched tomorrow, December 15, at the Dx screen in Dundrum Town Centre.
In line with its fun and festive theme, a dynamic DOOH campaign is running in Dublin utilising the Kinetic in-house digital content management system ‘D:FOUR’, which is powered by DOOH.com. The large format Dx screen in Dundrum Town Centre provides a real-time countdown to Christmas Day, courtesy of Coca-Cola.
The creative counts down in real-time, the amount of days, hours, minutes and seconds remaining until Christmas day. The creative uses the Coca Cola tagline ‘Holidays are coming’ followed by the digital creative ‘unwrapping’ to unveil the famous Mr. Claus holding the signature red labelled bottle.
According to Brian Nolan, Account Director, Kinetic: “The team at Kinetic are delighted to be working with Coca-Cola again this year alongside our partners MediaCom, Hogarth and DOOH.com to deliver this fun, exciting and nostalgic Christmas campaign. The creative campaign combines classic Out of Home formats with our dynamic DOOH content management system, D:FOUR, to deliver a really engaging campaign. The exciting countdown feature highlights the real-time capabilities of Digital Out of Home while creating a sense of hype around the festive season.”
Aoife Nagle, Coca-Cola Ireland added: “As a brand Christmas and Coca-Cola are synonymous. It is a key moment every year for our marketing activities and we are delighted to team-up with Kinetic and DOOH.com to bring our ‘Holidays Are Coming’ campaign to life. We are always looking at new and exciting ways to execute our iconic Christmas campaigns, and the new features that the team have introduced this year have responded to that. We hope they help build the festive spirit among all those who treasure this very special time of year.”