Wide Eye Outdoor has launched an Irish digital OOH first with location-based weather forecast updates across its network of 170 digital screens.
“We wanted to create content that is reliable and of use to the public, while also optimising and showcasing our DOOH capabilities at Wide Eye Outdoor” said Eoin O’Connor, Commercial Director of Wide Eye Outdoor.
“A location-based, real-time weather update is the first step in achieving this. We are committed to bringing new ideas to our networks. The environments within which our screens are hosted lend themselves favourably to really develop our content offering and there will be more launched on Wide Eye Outdoor screens very soon.”
Wide Eye Outdoor consists of a network of over 170 Digital Screens. There are six networks across cinemas (Cine D), shopping centres (Retail D), Gyms (Gym D), Car Parks (Car Park D) and pubs (Social D and Window D). All networks are fully integrated which enables real-time information updates to be displayed. The screens are in environments with significant dwell time, so the audience gets to see, absorb and interact with the messages for longer, says O’Connor.
“The weather, which is such a big part of day-to-day Irish conversation, is the perfect content to capture the consumers attention,” adds Sarah Taylor, Digital Out of Home Director with Wide Eye Outdoor. “We are excited to be launching Wide Eye Outdoors public service content. Hosting informative and relevant content allows us to develop trust and engagement with consumers across our networks beyond advertising messaging,” she adds.