Boots Ireland has launched its Christmas campaign, kicking off with a new TV ad which will be first aired during the X Factor live shows tomorrow night, November 10.
The campaign was created by Ogilvy and is called ‘Get them something that says…you get them’, an idea which brings to life the feeling of giving or receiving a gift which really celebrates each person’s uniqueness.
The Christmas ad follows the story of a mum and daughter in the build up to Christmas – Clare and Molly. The film begins as Clare is attempting to put Molly’s hair in a fancy up-do, and not quite succeeding. In the following scenes, Molly continues to exhibit typical teenage behavior acting like she’s centre of the universe, while her mum patiently tries to guide her through these moments, seeing beauty play a role in their relationship.
Later in the film, Molly finds herself in a Christmas market, and she hears music. Wondering what everyone is watching, she is stunned to see her mum, singing confidently and looking beautiful as part of a choir, which includes Boots colleagues and four Irish participants.
Shocked at seeing her mum in an entirely new light, she decides to get her a gift which really ‘gets’ her – a red lipstick for her next performance. The music in the ad is a take on ‘She’s The One’ by Robbie Williams – instead the track is called ‘She’s Me Mum’.
According to Gillian Hennessy, Head of Marketing, Boots Ireland: “Christmas and the festive period is a perfect time to bring together friends and family, and we wanted to really celebrate this special connection by focusing in on the spirit of beauty gifts showing you really understand your loved ones. The story charting the relationship between the mum and daughter was a perfect example of how even when we’re close to the ones we love, we can often take their unique traits for granted. Working with our own Boots colleagues in the choir and having a fresh take on a well-known song provided a fun and touching way to bring our proposition to life.”
Copywriter: Liam Butler
Art Director: Mark Harrison
Deputy ECD: Sam Cartmell
ECD: Jules Chalkley
Agency Producer: Rachel Hough
Production Assistant: Emma Griffin Beat
WPP client team lead: Fiona Gordon
Managing Partner: Victoria Day
Business Director: Kate Woodruff
Director ROI :Niamh O’Kennedy
Account Director: ROI Louise Smith
Account Manager: Amy Love
Planning Partner: Nicole Frost
Strategist: Emma Banks
ROI Mike Garner
Head of Marketing Boots Ireland – Gillian Hennessy
Marketing Manager Boots Ireland – Mandip Mann