The Dublin-based i-Believe has announced that it is partnering with AdsWizz, the leading technology provider of digital audio advertising solutions, to power its new audio marketplace for the Irish market, AudioOne.
Under the terms of the deal, the i-Believe sales team will sell inventory from local publishers, podcasters and AdWave, AdsWizz’s Global Audio Marketplace, to Irish advertisers. The AudioOne digital marketplace reaches over 1 million Irish listeners of digital audio content each month in Ireland.
AudioOne enables advertisers to deliver targeted audio ads tailored to device, daypart, geo, genre and demographics across on demand streaming content, podcasts and premium radio.
“AudioOne is the largest digital audio marketplace in Ireland. Our ability to sell AdWave inventory, on an exclusive basis, provides us with exclusive access to the very best in digital audio content. Advertisers as a result can target premium, brand safe audio content in an environment which is intimate, personal and clutter free,” said Lee Thompson, Director of i-Believe.
“AdsWizz is delighted to partner with i-Believe to harness the large and growing digital audio audience in Ireland,” said Alexis van de Wyer, AdsWizz CEO. “The combination of AdWave’s reach in Ireland and i-Believe’s expertise in digital advertising sales will generate tremendous value for both publishers and Irish advertisers.”