Communicorp Media has launched audioXi, a digital audio exchange which effectively consolidates some of Ireland’s largest audio content creators and aggregators into one the one offering for advertisers.
According to Communicorp, the Irish Digital Audio market is estimated to grow to €6m over the next three years and will provide advertisers with new and innovative ways to access previously fragmented audiences.
audioXi launches with 20m monthly impressions, from over 20 independent publishers, ranging from podcast aggregators to music and radio streams. Advertisers will now be able to access these audiences either directly or programmatically, according to Communicorp.
Partnering with global tech giant Adswizz, audioXi will provide advertisers with a targeted audience approach, whether by location, age, gender or contextual and behavioural segmentation. Ads are then served to these target audiences, wherever and whenever they are consuming audio via a connected device e.g. your favourite podcast, a live radio stream or your preferred music playlist.
Adrian Serle, Communicorp Media Group CEO says: “This is a huge development for our business, and for the Irish audio market. Digital audio is being created, shared and listened to by over 1m people every week in Ireland. audioXi offers an audience-led, programmatic opportunity to reach 20m digital impressions per month. This is a full service audio exchange delivering a seamless route-to-market for brands, connecting advertisers with a more engaged and immersed audience, in creative and relevant ways”
According to the company Aer Lingus was the first client to join audioXi as launch partner. The deal was negotiated by Dentsu Aegis Network.
According to Derek Liddy, Head of Digital Marketing: “Aer Lingus is very excited to be the official test partner of audioXi. Programmatic audio is a growing digital channel offering us new capabilities to promote Aer Lingus services to Irish and international customers”
audioXi will be headed up by Rob Timony, who joined Communicorp Media in 2017 from Maximum Media. Creative, sales and ad operations will be managed by a dedicated audioXi team within Communicorp Media’s headquarters.