Kantar Media, the global media intelligence leader, has appointed Grainne Mackey as a client director and as part of her new role she will lead the client service team, with particular responsibility for clients of Kantar Media’s TGI consumer studies of consumer behaviour which are used as a planning currency between the buy and sell side in the Irish media marketplace.
Mackey brings over 14 years’ media industry experience to this new role. Prior to this, she worked with for Communicorp One as an account director.
According to Eimear Faughnan, managing director, Kantar Media, Ireland: “I am delighted to welcome to our team someone of the calibre of Grainne, who brings with her not only an excellent understanding of both the buy and sell side of the media industry, but also familiarity with the key industry media measures.”
“It is of huge practical benefit to our clients to have someone who has spent years working on the client side across the paid, owned and earned media mix now working for them within a business with expertise in measuring and optimising the effectiveness of each of these media. Grainne’s appointment is indicative of our strategy of investing in the best talent in the industry to reinforce our position as the leaders in media measurement, monitoring and selection in the Irish media marketplace”.