Packed.House, the Dublin-based digital media company has added Refinery29 to its stable of online media brands to which it provides media sales representation.
Refinery29 is an online entertainment company focused on women with a global audience of 425m across all platforms. “Refinery29 are known for inspiring, entertaining, and empowering female audiences” said Megan O Riordan, Chief Commercial Officer. “As we continue to create engaging content on the Packed.House female owned site Beaut.ie, we are delighted to be working with a true innovator in the women’s media world, Refinery29.”
The site joins a roster of global media brands represented by Packed.House including BBC.com, VICE.com, Oath, Outbrain and Tumblr.
Kate Ward, Senior Vice President for Refinery29 International said: “We’re so pleased to expand our presence in Ireland with Packed.House and continue to build connections with women around the world.”
After rebranding earlier this year, Packed.House, now represents and owns over 25 publishers, accessing 95% of the population in Ireland online. The innovative digital media company can also boast the ability to reach a range of audiences including women’s interests, family, lifestyle, entertainment, music and sport. Recently the media company has launched 18 new audio and video editorial series across the owned platforms, all of which are developed in-house.