With Pope Francis visiting Ireland this weekend, Tourism Ireland has launched a new video highlighting Ireland’s Christian heritage. The film is being promoted through Tourism Ireland’s social platforms, including Facebook where it has more than 4.26m followers worldwide, Twitter which has 498,000 followers and YouTube.
The video highlights some of the landmarks and pilgrim, including St Kevin’s 6th-century monastic settlement at Glendalough, the Book of Kells, Skellig Michael and Rock of Cashel.
Tourism Ireland is using the Pope’s visit as a unique opportunity to convince potential holidaymakers everywhere to visit Ireland. As well as the Christian heritage video, Tourism Ireland’s promotional activity includes a digital and social media campaign in Italy – targeting influential journalists in advance of the visit, distribution of film footage and images of Ireland (including images of the various locations Pope Francis will visit) to influential lifestyle and news journalists in other countries around the world; digital and social media activity in Italy targeting people attending the World Meeting of Families conference, to encourage them to extend their stay in Ireland and social media activity in relevant markets, highlighting some of the locations on the pope’s itinerary, as well as themes like Christian heritage and family holidays in Ireland.