Exterion Media and The Picture Works have announced a strategic partnership that will strengthen the services that both companies deliver and enable opportunities for technological innovation in Out-of-Home environments.
The strategic partnership will allow the companies to combine their complementary services and deliver tailored and scalable solutions for advertisers in audience rich environments.
As part of this partnership Exterion Media will take responsibility for the sales and marketing of I-Sites, The Picture Works network of nationwide in-Pub advertising formats, with a key focus on developing mobile and digital projects.
The Picture Works is a Dublin based media company that develops digital and technology driven services for major brands in Out-of-Home and entertainment locations.
Commenting on the partnership, Colin Leahy, managing director of Exterion Media said:
“This strategic partnership is a great fit for our company and comes at a time when both on and offline digital development in the Irish market is coming of age. There are exciting opportunities ahead of us to create impact and deliver memorable campaign opportunities for our clients.”
Mark Hooper of The Picture Works said: “This alliance allows us the opportunity to create campaigns that resonate with consumers, connect brands and consumers digitally and enhance audience engagement and consumer experience.”