Wolfgang Digital and Tesco Ireland were the most awarded brand and agency combination at the Drum Search Awards which were held in London this week.
Wolfgang won the PPC Best Use Of Data category as well as the Best Use of PPC as Part of a Programmatic Strategy category for its work with Tesco Ireland.
According to Wolfgang Digital’s CEO Alan Coleman: “The two awards are a brilliant reward for the Tesco Ireland and Wolfgang Digital teams. Tesco made the brave decision to bring more of their digital marketing activity from London to Dublin to Wolfgang Digital last year. Winning these awards in the UK is a stellar validation of that decision. The entry told the story of a personalised customer journey which evolved across Pinterest, Instagram, Google and beyond which contributed to a record-breaking Christmas for Tesco Ireland. This particular campaign is on a roll now having also won the “Best Social” category in the DMAs and is shortlisted in the European Search Awards next month”.