Joanne Grant, the managing director of JCDecaux, has taken on the role of President of the Outdoor Media Association (OMA), succeeding Colin Leahy, Managing Director of Exterion Media.
The President of the OMA is renewed every 2 years and plays a key role in leading the OMA’s mission to represent and raise the profile of Out of Home media on the island of Ireland.
According to Grant: “In an ever-changing media landscape, Out of Home continues to provide advertisers with an exceptional platform. The investment that our industry has made in recent years in terms of the quality of formats, locations and audience delivery has ensured the relevance of our medium. It is an exciting time for Out of Home – our traditional formats complement the ‘always on’, connected lifestyle of today’s consumer and developments in Digital Out of Home, are providing brands with dynamic, creative and targeted ways to convey their digital message, in an accountable and safe environment.”
Current OMA membership is made up of JCDecaux, Exterion Media and Clear Channel Ireland.