The digital sales house Electric Media is to handle the advertising sales for the website Buzz.ie.
Buzz.ie is owned and operated by ISL Audience Solutions, also publisher of The Irish Daily Star and Star Chic magazine. The site was launched just over a year ago and offers news, entertainment and sport.
“We are delighted to sign this agreement with Electric Media, these are exciting times for our business. With Electric Media as our partner, this will allow us to create bespoke online advertising opportunities for brands and in turn deliver the unique, fantastic content that our audience wants,” said Gavin O’Leary, group chief operations Officer, ISL Audience Solutions.
According to Megan O’Riordan, managing director of Electric Media adds: “Homegrown, Irish websites are extremely influential in creating brand awareness and engagement for advertisers. By collaborating with Buzz.ie, we will offer multi-dimensional campaign solutions to brands. Through high reach and high quality Irish content, data-led display and offline moments – we plan on putting Buzz.ie on the digital map.”
Glen Brereton, sales manager, ISL Audience Solutions adds: “Our advertisers can now look forward to the very best in service and innovation from ISL’s digital offerings and focus on growing the digital elements of content- driven cross platform partnerships.”
As Electric Media continues to bring more Irish-owned, brand safe digital marketing solutions for brands in Ireland, following on from recent signings such as The M Word, maven46.com and RugbyLAD.com.