Homebase, the second largest home improvement retailer in the UK and Ireland is to sponsor TV3’s Saturday and Sunday AM programmes.
It is the first television sponsorship in Ireland for Homebase.
The multi-platform sponsorship deal was brokered by Initiative Ireland and will include broadcast sponsorship, branded content and in show promotions, as well as ownership of all digital elements. The sponsorship will run through to the end of October 2017.
According to Sharon Ledwidge, brand partnership manager with Virgin Media Solutions: “TV3 is delighted to have Ireland’s leading improvement and garden retailer on board as partner for such a vital component of our weekend schedule. The AM brand is a seamless fit for Homebase as summer approaches and our viewers look for inspiration for their home and garden projects.”
David O’Brien, Account Director at Initiative Ireland adds: “We were looking for a strong lifestyle environment to amplify Homebase’s extensive product offering and Saturday and Sunday AM really delivered on the brief in terms of value, reach and content”
Saturday and Sunday AM is presented by Simon Delaney and Anna Daly. It’s a lively mix of lifestyle items, cooking and fashion and airs on weekends from 9am – 12 Midday on TV3.