Title: “With you from here”
Creative Team: Roisin Keown/Peter Snodden
Agency Producer: Aisling O’Dwyer
Account Director: Emily Lyons
Account Manager: Sarah Conlan
Production company: HLA
Director: John Hardwick
Producer: Paula Garr
Post Production: SilverGlade
WaterWipes continue their quest for world domination with part of their major focus this year being the UK market, where they are already a rising brand. The landmark sponsorship of One Born Every Minute was brought to them by their media partner OMD.
The “With you from here” suite of stings aim to further confirm WaterWipes as the brand that understands the emotional journey of those early newborn months better than anyone else. That’s why they make a chemical-free wipe suitable from birth.
First person stories and films are now an integral part of the new parent experience – we film and create our own individual story. Those moments – of excitement, uncertainty, vulnerability and joy – are timeless.
Two stories of two different couples’ journeys were created with John Hardwick of hla films (London) – moments from just before to just after hospital – told in 5″, 10″ and 15″ bites. In doing so, the world of the programme is extended either side of the One Born timeline, taking the style from the rig documentary of One Born and putting it back into the hands of the parents.
The result is a suite of 24 funny, charming, sweet and affecting films, designed to create characters we connect with and inspire new parents everywhere to keep going with confidence – WaterWipes is with you from here.