Home Campaigns Ad of the Week Ad of the Week: Neutrogena HydroBoost – Boys and Girls

    Ad of the Week: Neutrogena HydroBoost – Boys and Girls

    The Lowdown:

    The ad that gives you a boost.

    When you’re always on the go and busy, it’s nice to get a boost to keep you going. So, to celebrate the launch of Neutrogena Hydroboost, we created an ad that pays you a compliment. Appearing as a regular ad, it surprised passersby with real-time reactive and personalised compliments which aimed to big them up and make them feel empowered.


    Agency: Boys & Girls
    Senior Strategic Planner: Chloe Murphy
    Senior Account Director: Caroline Keogh
    Account Manager: Andrea Dalton Doran
    Executive Creative Director: Rory Hamilton
    Creative Director: John Kilkenny
    Art Director: Bex McNally
    Copywriter: Avril Delaney / Rachel Carey
    Agency Producer: Sarah Chadwick
    Head of Activation: Dan Henson
    Head of Digital: Shane Casey
    Digital Developer (Technology): Leandro Costa
    Production Company / Edit: Bold Move
    Client: Neutrogena, Johnson & Johnson
    Brand Activation Manager: Bridget Barcoe

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