The Lowdown:

On 1st March 2017 GAA Club Championship sponsors AIB, together with Rothco, release the next instalment of the popular documentary series ‘The Toughest Trade’.

The GAA is Ireland’s largest sporting organisation. It is celebrated as one of the great amateur sporting associations in the world. To test the theory that amateur GAA players can compete at the very top level, the show takes local GAA stars and launches them into a variety of professional sports from around the world.

The Toughest Trade will air on Irish television channel RTÉ2 on Wed 1st March 2017 at 9.30pm and Fri 10th March 2017 at 10.35pm.


Client: Allied Irish Bank
Mark Doyle, Patrick Somers and Michael Green
Agency: Rothco
Agency Producer: Laura Ellis & Jean Devlin
Executive Creative Director: Alan Kelly
Copywriter: Anthony Ortuso
Art Director: Rob Murray
Business Director: Jimi McGrath
Account Director: Aedamair Cassidy
Senior Account Manager: Alan McQuaid
Production Company: Motive Television
Director: Ronan O’Donoghue
Post Production: Piranha Bar
Producer: Sarah Brophy/Jamie D’Alton/Ciaran O’Hara/Anne McLoughlin
Editor: Damien McDonnell and Jamie Fitzpatrick
Sound: Locky Butler
Online Editor: Gordon Prenter

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