Just Eat, the online restaurant delivery service, has kicked off 2017 with a very colourful multi-format campaign across five Irish cities to encourage people to discover different foods and find the flavours that they like best. The brand’s mission of ‘making food discovery exciting for everyone’ is well reflected in the dynamic choice of colours and patterns used in the creative.
The campaign can be seen on JCDecaux Bus Shelters, Première, Platinum Squares, Metropoles, Metropanels and Luas formats including an unmissable and tasty looking (if we do say so ourselves), full Luas Tram Wrap on the Green Line.
According to Edel Kinane, marketing director for Just Eat, “the Luas offers Just Eat a really impactful media format, from which to launch our vibrant new look brand and to capture the attention of Dublin’s commuters as they contemplate what to order from the diverse range of cuisines and 1,900 restaurants now available on the Just Eat app.”
The new re-brand identity was created for Just Eat globally by Venturethree and adapted locally by Bloom.