The theme for the half-day event is “Mobile is Everything” and the speakers include Jerry Daykin, partner, Carat Global Media and author of #digitalsense series of articles; Marie Davis, head of Google Marketing Solutions; Micheál Scully, Entertainment.ie and Hugh Curran, head of digital & social at Atomic.
In addition, there will be three mobile-related case-studies by Deirdre Currid, KBC Bank; Rossa Butler, Littlewoods Ireland (ShopDirect) and David Murphy, The Irish Times.
The IAB Mobile Connect event will also cover the latest mobile research including the launch of global mobile ecommerce research from IAB which includes Irish data, and the results of the H1 2016 Online adspend study.
Attendees will go away well briefed on mobile and with a better understanding of the opportunities and challenges and best practice for their mobile campaigns.
Registration for the event begins at 8.30am and it will conclude at 12.50pm.
To find out more and book tickets go to – http://iabireland.ie/event/iab-mobile-connect-2016/