In all 31 agencies from five countries made the final cut. All finalists are winners of national integrated marketing competitions. This year Ireland leads the pack with a staggering 25 entries from the six agencies. Guns or Knives, which is part of Rothco, has 14 entries on the shortlist including eight for Hailo and six for Heineken Ireland/Orchard Thieves.
Havas Worldwide Dublin was shortlisted in four categories while Boys and Girls finds itself shortlisted in three categories. Publicis, meanwhile, has also been shortlisted twice while the other Irish agencies to feature include Verve and the Delta Group.
According to IMCC Chairman, Ondrej Gottwald, “I am really grateful for the agencies’ high interest in the IMC European Awards and the high number of entries during my chairmanship. I am delighted that our industry is doing well across Europe. Beside the commercial campaigns, I highly value campaigns with positive social impact. I really like to see that these campaigns are recognised and rewarded by industry professionals.”
According to IMC European Awards Chair, Renate Vogt, “The jury has had a tough job judging more than 100 cases of the best work from all member countries. The quality overall was very good with some completely different cases in the categories. We have seen extremely creative cases for retail and automotive which were clearly different from the usual ones and some cases based on an extremely good strategy and excellent execution in all categories. Some cases, however, missed solid results in relation to the objectives.“
Richard Johnson, APMC European Director and the Irish representative on the IMCC Council says that the first round selection was made by a jury panel made up of 45 leading industry professionals across Europe. The second round jury, comprised of IMCC Council member representatives, took place in Naples on September 23rd. This year’s winners will be announced in November.