The event, which is called Branded Content: The Road to Redemption, will be held on October 5th in Chartered Accountants House on Pearse Street. Guest speakers include Matilda Sundaker, digital strategist who has worked with companies like Vice Media, adidas,p Tommy Hilfiger and Hyper Island.
She will be joined by Cara Doyle, RTÉ’s first branded content manager and Alan Metcalfe, marketing director of Red Bull Ireland.
Separately, the Marketing Society has set December 2nd as the date for its annual Christmas lunch and Research Excellence Awards, one of the highlights of the annual marketing calendar. A call for entries to the Awards will be issued in early November with the entry deadline set for November 3rd.