Coca-Cola has once again come out on top of the annual Top 100 Brands Report that is published by Checkout magazine in association with Nielsen. This is the 1`2th year in a row that Coca-Cola has taken the top spot.
The Top 100 Brands Report shows that Coca-Cola is followed closely by Cadbury Dairy Milk in 2nd place, Brennans in 3rd, Avonmore in 4th and Tayto in 5th place.
Other Irish brands performing well on this year’s list include Jacob’s (9th), Dairygold (14th), soft drinks brand Club (16th), Pat the Baker (21st), and Irish Pride (22nd).
The Checkout Top 100 Brands is based on branded value sales across the Irish grocery sector, making it the most accurate barometer of the biggest selling brands in the marketplace. Nielsen measures the sales performance of over 6,500 brands from over 200 product classes in compiling the report.
The report not only measures the biggest-selling brands in the market place, but also details the biggest selling grocery categories. Once again, Confectionery leads the Top 100 Categories list, just ahead of Milk (2nd), Bakery (3rd), Carbonated Soft Drinks (4th) and Biscuits (5th).
The Checkout Top 100 Categories also provides an interesting overview in changing consumer trends too. As healthy-snacking trends continue to grow, Pre-Packed Fresh Berries rises 15 places to 17th, while Special Dietary Products –encompassing protein bars, shakes and other products aimed at the health and fitness industry – enters the list for the first time at 87th.
Meanwhile, Heineken leads the way on the Top 50 Alcohol brands list for the third year in a row, while Santa Rita cements its place as Ireland’s biggest selling wine, topping the Top 20 Wines List. Heineken is also number one on the Top 20 LADs list, while Smirnoff continues to lead the Top 20 Spirits list.
“As the Irish grocery landscape becomes more and more competitive, Ireland’s biggest brands are again proving they are ready to rise to the challenge,” said Jenny Whelan, Editor, Checkout.
“Irish shoppers might be slow to change their shopping habits, especially after years of tight budgets and a discount-heavy market, but this year’s Top 100 shows that consumers are willing to trade up where brands have the right value and quality credentials.”