Market Research’s Bright Future: While advances in technology have increased the potential for deriving valuable insights from market research, many industry practitioners feel greater focus on best practice is required to ensure firms are delivering the best possible outcome for clients, writes Paul Golden.
Here’s to the Next 100 Years of Radio: As the Irish radio industry celebrates its 100th anniversary this year, competition in the marketplace has never been tougher. And as our love affair with radio continues to endure, there are many opportunities for a sector that punches below its weight, writes John McGee.
Who’s Influencing Who: Influencer marketing can be an effective tool in a brand’s marketing armoury if aligned with the right influencers. But when it’s left to chancers, forget about it, writes Graham Stewart.
The Growing Power of Facebook Ads: its recent set of financial results show, Facebook ads are becoming a hugely important source of revenue for the company. But how good are they for companies looking for leads, asks John Ring.
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