Littlewoods Ireland, Ireland’s leading online department store, announces its new sponsorship of the 2016 Eurovision Song Contest coverage on RTÉ this May. Littlewoods Ireland will partner with RTÉ to bring Eurovision lovers across Ireland live coverage of the final tomorrow.
With Eurovision fever set peak over the weekend, the RTÉ Player has created an online hub for fans of the annual songfest with a wide range of content from the archives that includes all of Ireland’s memorable moments, going back several decades.
The collection features the famous Riverdance opening, Jedward, Niamh Kavanagh, Dustin, Brian Kennedy, Niamh Kavanagh as well as Nicky Byrne’s singing Ireland’s entry, Sunlight.
One of the biggest nights of the year for RTÉ, the station has also named Littlewoods Ireland as its sponsor of both the semi-finals and final tomorrow night.
With an investment of €40,000, the sponsorship will include opening mentions for Littlewoods Ireland leading into the TV coverage for the two semi-final shows and the live final on RTÉ One. The sponsorship will also see adverts for Littlewoods Ireland on RTÉ player for those catching up on the contest online, radio mentions from the live broadcast across 2FM and promotion across RTÉ’s social channels.
Rossa Butler, Ecommerce and Marketing Manager for Littlewoods Ireland said: “The Eurovision Song Contest is a unique event in Ireland that brings the whole family together. At Littlewoods Ireland, we are really excited to be involved in such a great event. More and more we are seeing an increase in the online discussion around the Eurovision and as a digital business we believe we can add to the conversation – taking it to a new level for 2016.”
Ruth Kennedy, RTÉ Sponsorship said: “RTÉ are delighted to welcome Littlewoods Ireland as sponsor of this year’s Eurovision Song Contest on RTÉ Television. The Eurovision Song Contest is a much loved annual tradition that viewers look forward to with anticipation and excitement. The broadcast of the spectacular event that guarantees style, glamour and excitement is perfectly matched with the Online Department Store”.
This fully integrated campaign will begin for Littlewoods Ireland online on the 25th of April with digital content, competitions, banner adverts and email alerts. Activity with RTÉ will kick off across TV radio and RTÉ player from the 10th of May until the 14th May.
The creative agency involved in the campaign was DDFH&B with the above-the-line campaign planned and booked by Carat. The digital campaign was planned and executed by Wolfgang Digital.