Irish International’s “Anatomy of a Split Second” ad, which was created for the Road Safety Authority (RSA), has been shortlisted as a finalist in The One Show, the leading advertising awards programme in the USA.
The annual awards programme attracts over 18,000 entries from around the world. In the TV not-for-profit category, Irish International is one of just 12 agencies to make it through to the final.
Last year, the same campaign picked up several awards at the annual EPICA Awards. The awards will take place during The One Show Creative Week in New York next month.
Irish International’s latest campaign for and the RSA was launched last week. Called “Never Let Go” the campaign highlights the dangers of driving a car that has defective tyres.