The highest ranked company was Core Media, which was ranked No 3 in the medium sized company category which covers firms with between 101-250 employees. Ahead of Core Media was the Irish Stock Exchange in poll position, followed by Mars Ireland. The only other company to make it into the Top 20 rankings in the medium sized category was the Dublin-headquartered Brandtone, which provides mobile marketing solutions to a number of leading brands around the world.
In the small business category, which covers firms with less than 100 employees, the highest ranked marketing firm, in 8th place, was the Cork-based Newsweaver, which supplies email and internal communications software platforms to a wide range of leading brands. SurveyMonkey Europe, which provides an online market research service, was ranked in 10th position while Kantar Worldpanel, which provides shopper and consumer insights was ranked in 11th position. The OOH firm, Exterion Media, meanwhile, was ranked No 22.
In the large company category for those with in excess of 250 employees, Salesforce topped the rankings, followed by Workday, AbbVie Ireland, Sanofi Genzyme and Vodafone.
A special publication marking this year’s survey was published in the Irish Times this week.