Home Campaigns The Angelus – Atomic – Atomic

    The Angelus – Atomic – Atomic


    Agency – Atomic
    Advertiser – Life Style Sports
    Campaign – Rugby World Cup
    Creative Director – Anne Fleming
    Design Director – Stephen Kiernan
    Copywriter – Frances O’Rourke
    Account Director – Kerrie Sweeney
    Account Manager – Conor Walsh
    Director – Tony Lundon
    Production – Conor Mulhern, Rattle
    Sound Design – Dean Jones, Reelgood

    The Lowdown:

    The latest piece of our Life Style Sports campaign for the Rugby World Cup is an online video with a difference.

    For many people (particularly those working at Atomic) rugby is not just a sport; it’s a religion. So we had a lot of fun bringing this idea to life with a lighthearted version of the national treasure that is The Angelus.

    Together with Rattle Productions, we gathered Irish rugby stars Madigan, Murray and Henshaw, a host of Irish fans and even some meerkats together to pause for a moment and show that when Ireland calls, we all answer

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