Credits:
Agency – Atomic
Advertiser – Audi Ireland
Campaign – The all new Audi Q7 Launch
Creative Director – Anne Fleming
Concept – Lucy Ryan and David Higginbotham
Copywriter – Frances O’Rourke
Account Director – Kerrie Sweeney
Director – Liam McGrath
Production – Scratch Films
The Lowdown:
To help launch the all new Audi Q7, we created a hidden camera stunt using three Audi rugby Brand Ambassadors: Rob Kearney, Peter O’Mahony and Robbie Henshaw.
Two unsuspecting Audi salespeople turned up for a VIP test drive with Rob Kearney. What they didn’t know was that Rob was being fed lines by his team mates and presenter Aidan Power.
As it happened, the hidden camera brought out some hidden comic talents in Rob Kearney who had everyone in stitches on the day.
We’re delighted with the final video and at 500,000+ views, audiences seem to like it too.
