Credits:
Advertiser: Power NI
Agency: Bonfire
Concept: Sean Hynes & Ian Doherty
Client executives: Kerstie Forsyth, Beverley Nickell, and Anne Gallagher.
Production Company: Street Monkey
Director:David Eustace
Producer: Lisa Woods
The Lowdown:
Bonfire has launched its first brand work for Power NI.
The theme of the campaign revolves around the concept that Power NI have spent a lifetime of lighting up lives across Northern Ireland.
The concept has been brought to life using some classic storytelling revolving around a lava lamp and a little serendipity.
The campaign leads with a 40 sec brand commercial and then rolls out on a number of platforms including VOD and display along with a heavyweight outdoor campaign that includes a number of spectaculars.
The campaign has also been carried through DM and various customer channels.
The soundtrack for the TV is a new arrangement of the Ash song; ‘Shining Light’. Sung by Triona, a singer songwriter from Co. Down, and produced by John Walsh at Symphonic, the full track has just been released as a single.
