Home Campaigns Power NI – Lava Lamp – Bonfire

    Power NI – Lava Lamp – Bonfire


    Advertiser: Power NI
    Agency: Bonfire
    Concept: Sean Hynes & Ian Doherty
    Client executives: Kerstie Forsyth, Beverley Nickell, and Anne Gallagher.
    Production Company: Street Monkey
    Director:David Eustace
    Producer: Lisa Woods

    The Lowdown:

    Bonfire has launched its first brand work for Power NI.

    The theme of the campaign revolves around the concept that Power NI have spent a lifetime of lighting up lives across Northern Ireland.

    The concept has been brought to life using some classic storytelling revolving around a lava lamp and a little serendipity.

    The campaign leads with a 40 sec brand commercial and then rolls out on a number of platforms including VOD and display along with a heavyweight outdoor campaign that includes a number of spectaculars.

    The campaign has also been carried through DM and various customer channels.

    The soundtrack for the TV is a new arrangement of the Ash song; ‘Shining Light’. Sung by Triona, a singer songwriter from Co. Down, and produced by John Walsh at Symphonic, the full track has just been released as a single.

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