L-R: Fiona O’Carroll, Managing Director; Lia Bresnihan, Head of Marketing, Independent Digital
Independent News & Media has appointed Lia Bresnihan as its new head of marketing for digital while it is stepping up its recruitment drive which will see it hire up to 40 new digital staff.
Bresnihan will oversee all marketing strategy, promotion and communication for the group’s digital brands. An experienced marketing professional, with over 12 years’ experience in marketing communications, she joins the group from Yahoo!7, the Australian firm which is a joint-venture between Yahoo! and Seven West Media Group, where she was head of consumer marketing. Prior to joining Yahoo!7 she was head of consumer marketing with News Corporation in Australia.
Bresnihan joins IN&M as it steps up its investment in its digital business. A recruitment drive is already underway with vacancies for multimedia designers, product managers, mobile engineers, technical architects, software developers, UX designers and digital sales specialists.
“Building this high performance digital team is central to our strategy at INM in order for us to grow our business both at home and globally,” says Fiona O’Carroll, managing director – digital with IN&M. “Our world class team has allowed us to expand our offering to both our customers and partners alike and so we are looking for more digital risk takers to help us continue this growth. We are new, we are fresh and we are investing! This is an exciting digital journey at INM and I am looking forward to the contribution our future colleagues will bring.”