Vizeum has retained the media buying and planning account for European snack-food company Intersnack which has a 40% stake in Largo Foods, manufacturer of well-known Irish brands like Tayto, King, KP, Hunky Dory’s and McCoy’s.
It is understood that local pitches for the estimated £50m Europe-wide account, were held in a number of countries, including Ireland, with both Vizeum and IPG’s Initiative emerging as the victors. In the case of the Irish pitch, MEC and Initiative were the other agencies that made the shortlist.
Vizeum will now look after Intersnack’s media business in the UK, France, Slovakia and Poland in addition to the Netherlands and Ireland, markets where it already had the account. For its part, Initiative will handle Intersnack’s business in Germany, Italy and Spain.
“We are delighted to be extending our relationship with Intersnack in Ireland,” said Conor Murphy, managing director, Vizeum Ireland. “Tayto, King and Hunky Dory’s represent some of Ireland’s best loved and best known brands. Naturally, we are very excited at the prospect of collaborating with Intersnack on upcoming campaigns to deliver innovative media solutions.”
Headquartered in Germany, Intersnack has a turnover in excess of €2 billion a year. Vizeum’s other clients include eircom, Kerry Foods, IKEA, 20th Century Fox and Irish Distillers Pernod Richard.