Shenda Loughnane, the CEO of iProspect in Ireland has been appointed as Global Head of Strategy for iProspect and will now be based in the company’s office in Hamburg, Germany.
Loughnane has been CEO of the Dentsu Aegis Group-owned iProspect in Ireland for the past seven months having spent three years as head of digital at Aegis Media Ireland.
One of the most experienced digital practitioners in Ireland, she is a former managing director of ICAN, Ireland’s first digital agency where she spent nearly 10 years. Prior to joining ICAN she spent a three year stint as media director with CDP. She also spent three years as media director of Saatchi & Saatchi, having worked in a similar was media director of CDP
iProspect specialises in delivering return on investment for clients through core digital services such as search engine marketing (SEM), performance display/ social, real time bidding, analytics and affiliate marketing. The company was set up in 1996 and was acquired in 2004 by Aegis Media. The company now has 55 offices in 40 different countries with around 1,900 employees.