Jill O’Brien, Head of Digital at TV3 Group
TV3 has chosen the Videoplaza ad serving platform to monetise its TV content across smartphones, tablets, smart TVs, gaming consoles and PCs.
Videoplaza’s Karbon ad serving platform helps broadcasters monetise their TV content across multiple devices and will allow TV3 to more efficiently monetise its catch up service, 3player.
According to Jill O’Brien, head of digital at TV3 Group “at TV3, our goal is to deliver great entertainment programming to all of our viewers wherever and however they choose to watch it. 3player is now available on multiple platforms which means our advertising partners have new options for engaging with viewers. Our partnership with Videoplaza means we are at the forefront of video ad serving, tracking and optimising across all devices”.
Stephen Byrne, UK Commercial Director, Videoplaza, adds, “Video consumption on mobile and tablet is at an all-time high, and we can see that having a positive affect on video ad spend. Brands are really keen to be associated with the best content in the marketplace and with TV3, we are excited to partner and build a multidevice strategy to monetise its premium content across any platform”.