Craig Farrell, Managing Director of Starcom
Starcom has held on to the media planning and buying account for AIB following a three way shoot-out with Vizeum and MediaCom. The media buying for EBS is also included in the brief.
AIB was advised by Paul Kelders of Jump. The creative account, however, was unaffected by the pitch and remains with Rothco.
“We are delighted to be appointed to manage the AIB Group business following and intense and very competitive pitch. Retaining business is the hardest thing to do in our world and this pitch has been our focus for some time now. It comes with the added excitement of working on EBS which we are really looking forward to. I’m very proud of the work we have done to date on the AIB already and look forward to applying this across both brands from now on,” says Craig Farrell, managing director of Starcom.