Publicis D has picked up the digital account for Sunway Holidays, the largest independent Irish tour operator in Ireland.
The agency, which is headed up by John Canacott, will work with Sunway on developing its digital and CRM strategies across all of Sunway’s brands.
With a staff of 130 Sunway is also one of Ireland’s oldest tour operators, tracing its origins back to the mid 1960s when its founder Roy Beatty opened a travel agency in Blackrock, Co. Dublin. The business is now headed up by his grand-daughter, Tanya Airey. The company operates tours to over 70 different destinations.