Prior to joining Cybercom, Lund was marketing innovation manager, beers, Western Europe for Diageo. During her eight years with the company, she led the Guinness relationship marketing programme and spearheaded Diageo Ireland’s digital communications initiatives, some of which picked up international awards.
Cybercom has also made a number of other key appointments including that of David Howlett to the role of creative director. Howlett has worked with a number of leading UK agencies over the past ten years including stint as creative director at the Omnicom-owned agency Weapon7. The agency has also appointed Steven Forsyth to the position of organic search manager. Forsyth has 10 years’ experience in the search industry and has implemented SEO strategies for companies like the Saon Group, which is owned by Denis O’Brien, and CelticWeddingRings.com.
According to Jonathan Forrest, Cybercom CEO, “We are naturally delighted to bring in such strong internationally recognised talent. The industry is going through a period of immense change and it is very important that we have the right senior people on board to navigate the journey”.
“People of this quality have an immediate impact on the agency’s offering – not least the quality of our creative and strategic thinking which will deliver improved business performance for our clients,” he adds.